Research and Course Guides: Marketing Resources: Getting Started

Welcome

In this guide, you'll find a variety of resources for marketing research in the United States.

About OSF & Keffer Libraries

O'Shaughnessy-Frey Library
651-962-5494 (Circulation)
651-962-5001 (Reference)
651-962-5400 (Hours)
2115 Summit Ave, St. Paul, MN 55105
Directions & Parking
Library Hours

Charles J. Keffer Library
651-962-4642 (Circulation)
651-962-4664 (Reference)
651-962-4640 (Hours)
MOH 206, 1000 LaSalle Ave, Minneapolis, MN 55403
Directions & Parking
Library Hours

Essential Resources

IBISWorld Industry Market Research
In-depth industry analysis for 700+ U.S. industries and hundreds of international industries; they are adding state-specific reports. Restricted to current UST students, faculty, and staff.

Even on campus you must login with UST username and password.
Mintel Academic
Mintel provides market research reports covering U.S. consumer markets. Sectors covered include consumer goods, travel and tourism, retail, and financial services. The reports analyze market drivers, market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Restricted to current UST students, faculty, and staff only. Even on campus you must log in with your UST username/password.
SimplyAnalytics
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Use SimplyAnalytics (formerly SimplyMap) to create thematic maps, datasets, and reports using thousands of demographic, business, and marketing data variables for the U.S. Use it when you need demographic and marketing data for a specific geographic area in the U.S. such as a city, county, census tract, or ZIP code. Create a free personal account with your UST email to save your work (check your email spam if you don't receive an activation email) or sign in as a guest. Limited to 5 simultaneous users.
Simmons Insights
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Demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports. Restricted to UST students, faculty, and staff. Limited to 5 simultaneous users.

NAICS: North American Industry Classification System
Replaced the U.S. Standard Industrial Classification (SIC) system in 1997; it's a 5- or 6-digit number. You can search by keyword, and there are tables to convert from NAICS to SIC, and SIC to NAICS. The NAICS was developed jointly by the U.S., Canada, and Mexico to compare statistics about business activity across North America.

Research consultations

Research assistance is available via phone, e-mail, and in-person at both the St. Paul and Minneapolis campus libraries. While walk-in service is often available, we recommend that you schedule an appointment for lengthy consultations or tutorials. Contact a UST business librarian for an appointment.

Your Librarian

Marianne Hageman

Email Me

Contact:

OSF Library 156

651/962-5404

Subjects:Business, Communication & Journalism, Marketing

Business Librarians

Marianne Hageman (St. Paul)
mdhageman@stthomas.edu
651-962-5404

John Heintz (Mpls. & St. Paul)
jpheintz@stthomas.edu
651-962-4646

Andrea Koeppe (Mpls.)
andrea.koeppe@stthomas.edu
651-962-4647

During the COVID-19 Outbreak we will be working from home, but we are still available for research questions and consultations. You can email us to get in touch!