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Marketing Resources: Supply Chain Resources

Use this guide to find a variety of resources for marketing research: company and industry profiles, marketing plans, target markets, and customer demographics.

Supply Chain Definition

A supply chain is an entire network of entities, directly or indirectly interlinked and interdependent in serving the customer. It is comprised of vendors that supply raw material, producers who convert the material into products, warehouses that store, distribution centers that deliver to the retailers, and retailers who bring the product to the ultimate user.

Supplier Information