Social Media for Lawyers : Twitter Edition
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Five reasons people refuse to use Twitter -- Create a profile with a hook -- Six personalities on Twitter -- Who do I follow? -- @replies and the CB radio : how to create beneficial conversations -- Retweet, aka Twitter's secret weapon -- Hash tag power : making sure your conversations are heard -- Tweet-up : moving the conversation offline -- The TweetDeck : how to use the best free application -- Web 2.0 and creating a Twitter-friendly websit -- Using Twitter to enhance lead generation -- Learn to give on Twitter, to gain clients -- Identify, qualify and engage using Twitter -- What's your policy? -- More than just bringing clients : Twitter success stories -- Will Twitter last? Predicting the future of social media.
Links to Articles on Social Media and Web 2.0:
Building Career Connections: Networking Tools for Law Students and New Lawyers
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What is networking? -- How do I network? -- Socializing and networking -- Informational interviewing -- Networking for business development -- Networking and the nontraditional legal career.
Lawyer's Guide to Collaboration Tools and Technologies
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Collaboration at the crossroads -- Collaboration inside the office -- Collaboration outside the office -- First steps -- The evolving role of social media -- Benefits of improving document collaboration and using document collaboration tools -- Basic collaboration on documents -- Creating a document online : getting started with the major players -- Working simultaneously on a document -- Hidden dangers, security and metadata -- Benefits of collaboration in lawsuits and transactions -- Simple collaboration tools for productivity -- Instant collaboration : from conference calls to instant messaging and more.
Social.Lawyers: Transforming Business Development
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Change -- Fundamentals do not change -- How things work -- Build a better mousetrap -- Profile and persona -- Policy and privacy -- Posting -- Blogs and Twitter -- The role of the organization -- Social lawyers' case studies.

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