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ENTR 450 Entrepreneurship: Management and Strategy: Customer Demographics

This is a course guide for the Entrepreneurship capstone course. While this guide contains many good places to start, it is not a comprehensive list. Please consult a librarian for further recommendations.

Research Consumers

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.
 

  Demographic Data