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MKTG 340-02 & 03: Marketing Research: Recommended Business Journals and Newspapers

This guide provides resources specifically for the course MKTG 340 taught by Julia Van Etten

Search for Business and Newspaper Articles

Articles published in leading business magazines, trade journals, and newspapers are excellent sources of current information on companies. They often provide added depth and insight into an industry’s structure, strategy and competition. News articles related to an industry or company supplement in overview resources. 

Quick Links to Popular Business and Newspaper Titles

This list is not exhaustive, but these are journal titles are particularly strong in your areas of research.  The links will bring you to a place in the database where you can do a keyword search in one title or browse articles within a specific issue.