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MKTG 340-02 & 03: Marketing Research: Getting Started

This guide provides resources specifically for the course MKTG 340 taught by Julia Van Etten


In this guide, you'll find resources for the course, MKTG 340: Marketing Research. The UST libraries offer resources that you can use to find the following:

  • Industry overviews
  • Demographic information about consumers
  • Company information
  • Business articles from trade publications
  • Current business news articles

Research Consultations - We are back and available in-person or virtually


Whether you are in the library, on campus, or far away, library resources are as close as your keyboard 24/7, and research assistance is available via phone, e-mail, and of course Zoom.  You may contact me or another business librarian for an individual or group appointment; long or short, formal or informal.  It's up to you.  We look forward to hearing from you!

  • Marianne Hageman (St. Paul)
  • John Heintz (Mpls. & St. Paul)
  • Andrea Koeppe (Mpls.)


Your Librarian

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Andrea Koeppe
she / her / hers

I am available for research questions and consultations via email and Zoom
Keffer Library - University of St. Thomas