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MKTG 430: Marketing Management: Company Research Strategies

This guide provides resources for the course, MKTG 430, Marketing Management.

Company Research: Strategies & Tips

  • Company website: company history, mission/vision/value statements (as available),10-K (for public companies) and annual reports (if available), other policy type documents (e.g., CSR/sustainability reports), media/news/press releases.
  • Company profiles in library resources: history, news, financial performance (if public), competitors, etc.
  • Private companies: information on private companies or subsidiaries can be harder to find than information on public companies. Search Reference Solutions, Mergent Intellect, and PrivCo for information on private companies.
  • Nonprofits: see the Nonprofits tab of this guide.