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MKTG 430: Marketing Management: B2B

This guide provides resources for the course, MKTG 430, Marketing Management.

B2B Marketing Research

As consumers, most of us are familiar with what product features we value, what advertising and promotion we pay attention to, and how we make decisions about what to buy. But marketing and selling to a business requires one to view things from that business's perspective. Use these resources to explore B2B marketing.

Find Industry & Market Reports

Use these resources to help you identify and define an industry, locate industry surveys and reports, search for industry trends, identify leading companies, find market share data and rankings, get current and in-depth news about an industry, and much more.

Business Demographics

Books on B2B

Create Lists of Businesses

Use business directories to find and create lists of potential company customers, as well as competitors.