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MKTG 430: Marketing Management: Nonprofits

Resources for MKTG 430, Marketing Management, small business client research.

For Religious Clients

The religion/theology resources are useful when your client is a religious organization (examples: a church or church-affiliated school.)

Some of the articles you find will be available in fulltext online.  Use the 'Get It' button to link to the article.  Others may be available only in print in a library.  Use interlibrary loan (ILLiad) to request those.

Related Guides

More resources for religious clients.

For Education Clients

Online article databases are an important tool for locating articles and other documents related to your topic.  The education resources are helpful if your client is in the field of education (examples: a school, a daycare, part of a college or university.) 

Some of the articles you find will be available in fulltext online.  Use the 'Get It' button to link to the article.  Others may be available only in print in a library.  Use interlibrary loan (ILLiad) to request those.

Related Guides

More resources for nonprofit and charitable organizations.

What is a 990 Form?

Private and corporate-sponsored foundations in the U.S. submit a 990-PF to the IRS each year. This document provides fiscal data for the foundation, names of trustees and officers, application information, and a complete grants list.

Related Guides

More resources for education clients.