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MKTG 430: Marketing Management: B2B

Resources for MKTG 430, Marketing Management, small business client research.

Finding Companies

B2B Marketing Research

As consumers, most of us are familiar with what product features we value, what advertising and promotion we pay attention to, and how we make decisions about what to buy. But marketing and selling to a business requires one to view things from that business's perspective. Use these resources to explore B2B marketing.

Industry & Market Reports

Books on B2B