Skip to Main Content

MKTG 320: Integrated Marketing Communications: Associations

This guide provides resources for the course, MKTG 320: Integrated Marketing Communications and MKTG 671: Advertising Strategy and Management

Why Use Trade Associations?

Check trade associations to find out more about an industry. An association might collect data not available from any other source, including industry statistics, reports, trends, and more.

Find Trade Associations in Your Industry

Additional Resources

Use these resources to search for an association for your industry.

Search Tip

Articles often mention trade and industry associations by name; you can search for their websites.

Trade Shows