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MKTG 300: Principles of Marketing: Competitors

This guide provides resources for the course, MKTG 300: Principles of Marketing. It also has resources for MKTG 200, Introduction to Marketing, and MKTG 201, Application in Marketing.

Identifying Competitors

Business resources identify industry competitors in different ways:

  • Top companies by sales/revenue
  • Major players by market share
  • Companies by industry code (NAICS or SIC)

These resources can help you find companies within an industry.

Major Companies in an Industry

Industry Codes & Classification