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Marketing Resources: Nonprofits

Use this guide to find a variety of resources for marketing research: company and industry profiles, marketing plans, target markets, and customer demographics.

Nonprofits: Finding 990 Forms

Nonprofit organizations (including private and corporate-sponsored foundations) in the U.S. with 501(c)(3) status are required to file Form 990, Return of Organizations Exempt from Income Tax, with the IRS each year. The form includes financial statements and background information on the nonprofit, and can include names and salaries of key employees or trustees and officers, application information, and a complete grants list.

Sources for Articles on Nonprofits


Research tips:

  • Suggested keywords: Bookstores, Charities, Colleges & universities, Donations, Foundations, Fund raising, Museums, Nonprofit organizations, Philanthropy, Schools, Volunteers.