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MKTG 370: Consumer Behavior: Associations

This guide provides resources for the course, MKTG 370: Consumer Behavior.

Why Use Trade Associations?

Check trade associations to find out more about an industry. An association might collect data not available from any other source, including industry statistics, reports, trends, and more.

Find Trade Associations in Your Industry

Additional Resources

Use these resources to search for an association for your industry.

Search Tip

  • Articles often mention trade and industry associations by name; you can then look them up on the web (see the "Finding Articles" tab.)

Trade Shows