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Marketing Resources: Getting Started

Use this guide to find useful resources for all aspects of Marketing research: company and industry profiling, target markets, customer demographics & audience measurement, promotion & advertising, etc.

Where Do I Start?

Use the tabs (above) or quick links on this page to find marketing information resources.

Why Use This Guide?

This guide is designed as a starting point for doing marketing research in the United States.

Use the tabs to navigate through the guide.

Business Librarians

Marianne Hageman (St. Paul)

John Heintz (Mpls. & St. Paul)

Andrea Koeppe (Mpls.)

Research consultations

Research assistance is available via phone, e-mail, and in-person at both the St. Paul and Minneapolis campus libraries. While walk-in service is often available, we recommend that you schedule an appointment for lengthy consultations or tutorials. Contact a UST business librarian for an appointment.