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MKTG 300: Principles of Marketing: Associations

Resources for MKTG 300, Principles of Marketing, including company & industry information, and market/product information.

Why Use Trade Associations?

Nearly every type of business has one or more trade or professional associations to promote its interests and provide a forum to collect and share information. Many collect and publish industry statistics, reports, and other useful data on their websites or through their publications. Try doing a web search for "trade association [your industry]" to see what you can find. Articles often mention trade and industry associations by name that can then be looked up in these sources.


Trade & Professional Associations

Use these resources to search for an association for your industry.


Trade Shows