The Successful Business Plan: Secrets and Strategies, 8th ed. by 
How to Write a Business Plan, 7th ed. by
If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.
How to Write a Business Plan, 14th ed. by
For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs--from small service businesses and retailers to large manufacturing firms--write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals.
The Business Plan Workbook: a Practical Guide to New Venture Creation and Development, 8th ed. by
Equally suitable for for those developing small businesses and for academic/professional courses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.
Business Plans Kit for Dummies, 5th Edition by
From getting your hands on start-up money from investors to successfully growing or reimaging your venture, this book offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.
Starting a Business All-in-One for Dummies by
Packed with everything you need to manage your personal and business risks and successfully navigate your first year in business.
The Standout Business Plan by
This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes.
How to Write a Marketing Plan, 7th ed. by
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
Marketing Plans: How to Prepare Them, How to Profit from Them, 8th ed. by
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. New chapters and content include: A 'Does it Work' feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book's focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors' Guide and Market2Win Simulator for those who teach marketing strategy
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by
Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.
The Successful Marketing Plan, 4th ed. by
For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this edition, the authors outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.
Marketing Plans: How to Prepare Them, How to Use Them by
This book is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises.
The Ultimate Marketing Plan by
Packed with updated examples, marketing techniques, and contributions from experts, industry expert Dan S. Kennedy shows you how to catapult your company to the cutting edge.