Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. While international topics can be more challenging to research, there are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.
Global statistics, reports, and insights on over 80,000 topics in areas such as business, education, finance, media, politics, society, and technology.
Now includes Research AI, a search tool that accesses content and datasets from the 10 most relevant sources to generate detailed responses with integrated citations in the text.
Reports on the history, economy, politics, and risk forecasts of 100 countries.