These surveys are available through our subscription as of spring 2023. (There is a 2-year data time lag.)
- Simmons National Consumer Study (NHCS): Adults
- 25,000 adults surveyed annually
- Profiles lifestyles, attitudes, purchase behaviors, media use
- 500 product categories, 8,000 brands and products
- Simmons Connect Plus
- Includes all NHCS study data, plus
- Additional data on consumers’ use of 11 traditional and digital media platforms, including reach, time spent, and activity measures
- Simmons Youth Study
- Survey of approximately 4,200 kids and teenagers, including both English and Spanish-speakers, between the ages of 6 and 17
- Youth Study: Kids 6-11 and Teens 12-17
- Measures the attitudes and consumer behaviors
- Simmons Kids Study
- Surveys American children, 6-11 years old
- Questions about fashion, media, money, parents, friends, self-image
- Simmons Teens Study
- Surveys American teens, 12-17 years old
- Insightful influences on household purchases, lifestyle characteristics
