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Simmons: Available Surveys

A guide to using Simmons.

Surveys Available in SImmons Insights

These surveys are available through our subscription as of spring 2023. (There is a 2-year data time lag.)

  • Simmons National Consumer Study (NHCS): Adults
    • 25,000 adults surveyed annually
    • Profiles lifestyles, attitudes, purchase behaviors, media use
    • 500 product categories, 8,000 brands and products
  • Simmons Connect Plus
    • Includes all NHCS study data, plus
    • Additional data on consumers’ use of 11 traditional and digital media platforms, including reach, time spent, and activity measures
  • Simmons Youth Study 
    • Survey of approximately 4,200 kids and teenagers, including both English and Spanish-speakers, between the ages of 6 and 17
    • Youth Study: Kids 6-11 and Teens 12-17
    • Measures the attitudes and consumer behaviors
  • Simmons Kids Study
    • Surveys American children, 6-11 years old
    • Questions about fashion, media, money, parents, friends, self-image​
  • Simmons Teens Study
    • Surveys American teens, 12-17 years old
    • Insightful influences on household purchases, lifestyle characteristics ​