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Simmons: Available Surveys

A guide to using Simmons.

Surveys Available in SImmons Insights

These surveys are available through our subscription as of spring 2021:
 

  • Simmons National Consumer Study: Adults (2014-2018)
    • 25,000 adults surveyed annually
    • Profiles lifestyles, attitudes, purchase behaviors, media use
    • 500 product categories, 8,000 brands and products
       
  • Simmons Youth Study (2018)
    • Survey of approximately 4,200 kids and teenagers, including both English and Spanish-speakers, between the ages of 6 and 17.
    • Youth Study: Kids 6-11 and Teens 12-17
    • Measures the attitudes and consumer behaviors
       
  • Simmons Kids Study (2018)
    • Surveys American children, 6-11 years old
    • Questions about fashion, media, money, parents, friends, self-image​
       
  • Simmons Teens Study (2018)
    • Surveys American teens, 12-17 years old
    • Insightful influences on household purchases, lifestyle characteristics ​