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Simmons: Citing Simmons

A guide to using Simmons.

Citing Simmons (APA 7th ed.)

Since the title of the dataset is not very descriptive of your particular data retrieved, include a description of the variables you used so that somebody else could figure out what you did.


Crosstab Results

MRI-Simmons. (2017). Spring 2017 NHCS adult study 12 month [Cell phones / smartphones brands owned by consumer demographics - age, gender, household income] [Data set]. https://simmonsinsights.com/

MRI-Simmons. (2017). Spring 2017 NHCS adult study 6 month [Computer software types owned by age] [Data set]. https://simmonsinsights.com/
 

Quick Report- Demographic Profile

MRI-Simmons. (2017). Spring 2018 NHCS adult study 12 month [Target/ TUMS-brands used most] [Demographic profile]. https://simmonsinsights.com/

Quick Report- Segmentation

MRI-Simmons. (2017). Spring 2018 NHCS adult study 12 month [Base/ Millennials] [Segmentation profile]. https://simmonsinsights.com/