Quick Reports provides quick information on a target (the people you want to study.) The target could be an activity, interest, or buying habit.
1. Select Your Study
When you enter Simmons, you are in the Crosstab view. Under the Essentials tab, choose Quick Reports.
2. Search for Your Target
To pick a target (the people you want to study), you have to use the Smart Search box (you don’t have the option of browsing through the folders of questions to find your target.) Enter your search word or keyword and let the system show you what options it finds.
Let’s say you want to look at people who eat at Chipotle the most, so Chipotle is basically their favorite restaurant. Type in Chipotle. You want to pick "visit mo" or the most. Since that's you're target consumer, hit the Target button.
3. The Base
To get a closer look at a demographic for this response, you can edit the search by changing the consumer base being considered. Simmons defaults to include all of the more than 25,000 respondents to the survey. If you only want a snapshot of consumers of a certain age who responded favorably to this question, for example, simply go back to the main search box above, and search by age. Keep in mind, this statistical data is less reliable than the previous report, because the sample size is much lower.
4. Select Type of Quick Report to Run
Click on the type of Quick Report you want to view, then click on the arrow to run the report.
To see the data behind these charts, click the Export button to export the Quick Report to Excel.
Click the Dashboard button to run another report.