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MRI-Simmons Catalyst: Getting Started

A guide to using Simmons.

Special Note About MRI-Simmons Platform Upgrade

MRI-Simmons recently updated the Insights platform (version 1.0) to the Catalyst platform (version 2.0). MRI-Simmons Catalyst now defaults to the new Catalyst platform, which can be recognized by its purple side navigation. To switch from Catalyst to Insights, click on the [Launch 1.0] button in the top navigation bar. To switch from Insights to Catalyst, click on the [Launch 2.0] button. This guide includes instructions for both platforms (in progress.)

Launch buttons for old and new versions of MRI-Simmons

Access MRI-Simmons Catalyst

What is MRI-Simmons Catalyst?

MRI Simmons-Catalyst is a resource containing data about consumer behavior, media consumption, and attitudes.

Some examples of how you can use data and reports from MRI-Simmons Catalyst:

  • Generate a demographic profile of your target consumer
  • Identify the target market for a product
  • Find out which consumers are more likely to use a specific brand, have a specific interest, or engage in a specific activity
  • Identify the best media channels to reach your target audience
  • Understand the psychographics (interests, opinions, attitudes, behaviors) associated with your target customer

Crosstab allows you to customize a target audience and find your target audience's demographics, psychographics, consumption, and other behaviors.

Crosstab example


Quick Reports
Quick Reports provide various charts about your target audience, including charts about their demographic profile and segmentation.

Quick Report example

Quick Report Segmentation example


Brand Catalyst
Brand Catalyst lets you look at target audiences/segmentation by generating consumer personas and brand insights without the need to create crosstabs.

Brand Catalyst example


Logging in to MRI-Simmons Catalyst

Click on "Proceed" to access MRI-Simmons Catalyst.

Click "Proceed" to access MRI-Simmons Catalyst.

Catalyst/Composer User Guide