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Simmons: Getting Started

A guide to using Simmons.

Access Simmons

What Can Simmons Do?

Crosstab allows you to customize a target audience and find your target audience's demographics, psychographics, consumption, and other behaviors.

Simmons Crosstab example

Quick Reports
Quick Reports provide various charts about your target audience, including charts about their demographic profile and segmentation.

Simmons Quick Reports options

Brand Catalyst
Simmons Brand Catalyst lets you look at target audiences/segmentation by generating consumer personas and brand insights without the need to create crosstabs.

Brand Catalyst sample report

Simmons: St. Thomas video tutorials

Simmons User Guide