Research and Course Guides: Simmons: Getting Started

Access Simmons

MRI-Simmons Catalyst This link opens in a new window
- This link opens in a new window
Demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports. Available only to current UST students, faculty, and staff. Limited to 50 simultaneous users.

What Can Simmons Do?

Crosstab
Crosstab allows you to customize a target audience and find your target audience's demographics, psychographics, consumption, and other behaviors.

Quick Reports
Quick Reports provide various charts about your target audience, including charts about their demographic profile and segmentation.

Brand Catalyst
Simmons Brand Catalyst lets you look at target audiences/segmentation by generating consumer personas and brand insights without the need to create crosstabs.

Simmons: St. Thomas video tutorials

Simmons (Crosstab): Part One screencast (6:38)
How to create a crosstab.
Simmons (Crosstab): Part Two screencast (4:22)
How to interpret a crosstab.
Simmons Brand Catalyst: Part One (4:34)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Brand Catalyst: Part Two (6:23)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Quick Reports (5:06)
How to access and use the Quick Reports in Simmons.

Simmons User Guide

Simmons Insights Essentials User Guide
User guide for Simmons Insights (4.35 MB.)