Business for the Common Good

Staying current with news is essential because it keeps you informed about trends and innovations, helps you think strategically about opportunities, and connects your theoretical coursework to real-world situations. The UST Libraries offer access to important newspapers like The Wall Street Journal and The New York Times in digital formats, which you can easily browse or read on your phone or laptop.

You must register one time for a free account to each title you wish to subscribe to.  Detailed instructions are here, or contact a librarian for assistance.  

As you begin your research, ask yourself:

• What do you already know?
• What do you NEED to know?
• Do you need to identify companies and competitors?
• Do you need to understand an industry?
• Do you need background information on a product or service?
• What specific terms and/or phrases are unique to the industry?

Think about "who cares" enough to compile, analyze and publish data on a particular business topic. Library databases contain articles from trade publications, peer-reviewed contents, analyst reports, and other value-added or vetted information. In addition, consider the following sources:
 

• Trade associations
• Government agencies at the Federal, State and Local levels
• Market research firms/consulting firms
• Local media