Research and Course Guides: International Marketing: Demographics/Statistics

General Information (multiple countries)

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. While international topics can be more challenging to research, there are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Passport This link opens in a new window
Global market research database providing statistics, analysis, reports, and surveys on industries, countries, and consumers worldwide. Restricted to current UST students, faculty, and staff.

World Factbook
Produced by the CIA, each country's profile includes such information as demographics, political, economic, and geographic data.

Statista This link opens in a new window
Statistics portal for frequently sought statistics and studies gathered by government sources, scientific publications, market researchers, non-profits, trade organizations, etc.

GlobalEdge: Insights by Country
Michigan State University web portal containing a variety of statistical, governmental, and business links.

International Financial Statistics Online This link opens in a new window
International economic and financial data, published by the International Monetary Fund.

International Energy Agency: Electricity
"Modern societies are becoming increasing dependent on reliable and secure electricity supplies to underpin economic growth and community prosperity. This reliance is set to grow as more efficient and less carbon intensive forms of power are developed and deployed to help decarbonise economies. Maintaining reliable and secure electricity services while seeking to rapidly decarbonise power systems is a key challenge for countries throughout the world."
International Database
The U.S. Census Bureau provides this data bank containing statistical tables of demographic, and socio-economic data for 227 countries and areas of the world
UN Data
The main statistical data search page for the United Nations. Retrieves information across disparate UN databases, from countries around the world. See the "Metadata" link to see information about data sets, and the "More" link to see an advanced search and an "Explorer" view that allows you to browse by data set, source, or topic.
World Bank Countries & Regions
Includes country profiles, statistics, and general reports.
World Development Report
World Development Indicators (the statistical portion) presents selected social, economic, and demographic data on 180 countries. This report is published by the World Bank on a different topic each year.
Population Pyramids of the World from 1950 - 2100
This visulization tool allows users to track the age distributions of a country over time.
FAOSTAT
Data on food and agriculture for 200+ countries. From the Unided Nation's Food and Agricultural Organization.
UN ComTrade
International merchandise trade statistics from the United Nations.