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International Marketing: Demographics/Statistics

Resources for doing international marketing research. Course guide for MKTG 330 and MKTG 790 (Seltzer.)

Africa/Middle East


General Information (multiple countries)

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. While international topics can be more challenging to research, there are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.