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MKTG 320: Integrated Marketing Communications: Competitors

This guide provides resources for the course, MKTG 320: Integrated Marketing Communications and MKTG 671: Advertising Strategy and Management

Identifying Competitors

Business resources identify industry competitors in different ways:

  • Top companies by sales/revenue
  • Major players by market share
  • Companies by industry code (NAICS or SIC)

These resources can help you find companies within an industry.

Identifying Companies in an Industry

Industry Codes & Classification