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MKTG 320: Integrated Marketing Communications
Trends/Statistics
MKTG 320: Integrated Marketing Communications: Trends/Statistics
This guide provides resources for the course, MKTG 320: Integrated Marketing Communications and MKTG 671: Advertising Strategy and Management
Getting Started
Companies
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Company Research Strategies
Competitors
Private Company Resources
Tips for Researching Private Companies
Industries
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Industry Research Strategies
Industry Classification
Industry Reports for Nonprofits
B2B
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B2B Company Research Tips
B2B Industry Research Tips
Nonprofits
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Tips for Researching Nonprofits
News/Articles
Market Research Reports
Consumers
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Definitions
Demographic Data
Media Planning
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Social Media
SWOT Analysis
Associations
Citing Sources
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