MUSC 360 History of Music Industry & Careers: Getting Started

Examines the career paths, business achievements, leadership styles, business strategies and industry impact of Fortune 500 and Global 500 corporate leaders, as well as entrepreneurs and other notable businesspeople through in-depth biographical narratives. Part of Gale Virtual Reference Library.

Features over 250 articles on marketing including information on cross-cultural marketing, research in marketing methodologies, societal marketing, and marketing strategies. Volume IX of the Blackwell Encyclopedia of Management.

A collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America.

The Encyclopedia of Associations is a comprehensive source of detailed information about industry organizations, professional societies, cultural organizations, fan clubs and other types of groups along with links to web sites, e-mail and other contact information. Part of Gale Directory Library.

A reference source, with entries ranging from fifty–word definitions of key terms to short essays reviewing areas of development and debate, includes sophisticated cross-referencing. With an increase of over thirty-percent in the number of entries, from over 1,500 contributors world-wide, this multi-volume set is a vital resource for scholars, students, and professionals.