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Market research reports focus on industry markets and customers. They can include sales, trends, key competitors, forecasts, consumer profiles, industry size and outlook, and more. Market research is often organized around product or consumer categories, rather than industry categories. Typically, these reports are very expensive.
Mintel provides market research reports covering U.S. consumer markets. Sectors covered include consumer goods, travel and tourism, retail, and financial services. The reports analyze market drivers, market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Restricted to current UST students, faculty, and staff only. Even on campus you must log in with your UST username/password.
These handbooks focus on various consumer-related markets. Each one includes market forecasts, sector trends, and statistics. Handbooks include Business-to-Business Marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet & Mobile Web; Entertainment, Media & Advertising; Healthcare Business; International Consumers; Leisure Business; Restaurant, Food & Beverage; Retail Business; Sports Marketing; and Travel & Tourism.
Euromonitor’s Passport is a global market research database providing statistics, analysis, reports, and surveys on industries, countries, and consumers worldwide. Restricted to current UST students, faculty, and staff only. Even on campus you must log in with your UST username/password.
IBISWorld Industry Market Research Reports provide in-depth industry analysis for 700+ U.S. industries and hundreds of international industries. Searchable by keyword, company name, and NAICS codes. Reports average 25-30 pages and contain key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook. UST’s subscription also includes industry-level coverage of U.S. states, Canada, China, and Global reports. Restricted to current UST students, faculty, and staff only.
Even on campus you must login with UST username and password.
eMarketer provides updated, “grab-and-go” market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. It includes analyst reports, daily research articles, and e-business and online marketing statistics. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.
Gartner is an independent consulting company that provides research and analysis about global technology issues and their impact on organizations. Written by specialists in many fields of emerging technologies, the data from Gartner includes market research, product information, evaluations, vendor reviews and industry overviews. Not all reports are available in full text. Restricted to UST students, faculty, and staff.
Limited to current UST students, faculty and staff only. Walk-ins not permitted.