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International Marketing: Companies

Resources for doing international marketing research.

Company Research: Strategies & Tips

  • Company website: company history, mission/vision/value statements (as available),10-K (for U.S. public companies) and annual reports (if available), other policy type documents (e.g., CSR/sustainability reports), media/news/press releases.
     
  • Company profiles in library resources: history, news, financial performance (if public), competitors, etc.
     
  • Private companies: information on private companies or subsidiaries can be harder to find than information on public companies. Search Mergent Intellect and PrivCo for information on private companies.

Company Profiles & Directories

To find profiles and other information about a company, such as its history, product lines, customer base, key suppliers, management team, strategy, and competitors, use the following resources. Keep in mind that for U.S. public companies, additional information can be found in the company's 10-K, the annual report all U.S. public companies have to file with the SEC.

Company Websites

A company or organization website can be an excellent source of information for locations, products and services, pricing, and product specifications. For public companies, they can include the company's mission statement as well as links to annual reports and 10-K's.  SEC filings, especially 10-K reports, may include products, markets, distribution channels, research and development, patent, and environmental safety information.

Note: Websites are not objective information sources, do not depend on them to tell the entire story about a company or organization.