Research and Course Guides: Media Planning & Media Research: General Reports

General Reports & Data

Statista This link opens in a new window
You can find statistics on media penetration and some TV ratings in Statista.
eMarketer This link opens in a new window
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Provides statistics and reports related to digital marketing, media and e-commerce from countries in North America, Latin America, Europe, Asia-Pacific, Middle East, and Africa.
MRI-Simmons Catalyst This link opens in a new window
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Demographics, psychographics, product usage, spending behavior, and media habits of U.S. adult consumers, based on national consumer surveys. Use it to create your own custom reports. Available only to current UST students, faculty, and staff. Limited to 50 simultaneous users.
Mintel Academic This link opens in a new window
Reports on various media industries and how poeple are using media including streaming music, streaming movies and TV, TV and online video ads, and more.
Winmo This link opens in a new window
Winmo (formerly Redbooks: Advertisers & Agencies Online) provides information on companies that spend at least $200,000 annually on advertising, plus profiles of ad agencies and brand names. Available only to current UST students, faculty, and staff. Winmo works best with Chrome or Firefox. Doesn't work in IE.
RKMA Market Research Handbooks This link opens in a new window
These handbooks focus on various consumer-related markets. Each one includes market forecasts, sector trends, and statistics. Handbooks include Business-to-Business Marketing; Consumer Behavior; Consumer Marketing & Advertising; Consumer Use of the Internet & Mobile; Entertainment & Leisure; Restaurant, Food & Beverage; Retail & E-Commerce; Sports Marketing; and Travel & Tourism.

Consumer Marketing & Advertising (RKMA Market Research Handbook)
Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Includes data on advertising spending, digital marketing, and much more.
MarketingCharts.com
This free web site can be searched by keyword to find many charts with statistics on advertising & marketing topics, including conversion rates, consumer opinions, advertising trends, spending, media stats, etc. It summarizes content from many reputable sources mentioned on this guide. The By Topics menu (top bar) may also be helpful.
Minnesota Local Media
From MondoTimes, a worldwide news media directory.
Nielsen
Nielsen provides clients with data on consumer media and marketing behavior. Much of the site describes services provided to clients, but you'll also find some free information at the site, such as top 10 media rankings and news items. Note: You can find Nielsen data that has been shared with the media in article databases such as Business Source Premier, ABI/INFORM Trade & Industry, or Factiva.
State of the News Media (Pew Research)
This annual report by the Pew Research Center covers trends in news media, including digital news media, newspapers, news magazines, television news, and radio news, as well as ethnic and alternative media. Offers audience statistics and rankings of top news outlets for each media type.