Marketing books are available at both O'Shaughnessy-Frey Library (UST St. Paul campus) and Keffer Library (UST Minneapolis campus). The Library of Congress classification (call number range) for marketing is HF 5410 - HF 5499. Check CLICsearch for specific subjects, titles, call numbers and availability.
Marianne Hageman (St. Paul)
John Heintz (Mpls. & St. Paul)
Andrea Koeppe (Mpls.)
Use books to find comprehensive and in-depth coverage of various topics, background information, and overviews of big topics, as well as book chapters on more specific topics.
The search box above will perform a basic keyword search. An advanced search will let you search by keyword, publication title, author, subject terms, or call number. Once you find a relevant book or two, look within those records for promising subject headings: click on one of them to perform a new search on that term to find more. Be sure to browse the shelves in the area where you find a promising book.
Sample search terms include:
Service Industries - Marketing
Small Business Marketing
Browse the Shelves by Library of Congress Classifications: The following Library of Congress classifications may be useful when browsing in the library for books on Marketing:
HF5410-5417.5 is Marketing, distribution of products
HF5419-5422 is Wholesale trade
HF5428-5429.6 is Retail trade
HF5429.7-5430.6 is Shopping centers and shopping malls
HF5437-5444 is Selling
HF5460-5469.5 is Department stores, mail order, supermarkets, and convenience stores
HF5801-6182 is Advertising