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Marketing Resources: Finding Books & Videos

Use this guide to find a variety of resources for marketing research: company and industry profiles, marketing plans, target markets, and customer demographics.

Marketing Books @ UST

Marketing books are available at both O'Shaughnessy-Frey Library (UST St. Paul campus) and Keffer Library (UST Minneapolis campus).  The Library of Congress classification (call number range) for marketing is HF 5410 - HF 5499.  Check CLICsearch for specific subjects, titles, call numbers and availability.

 

Business Librarians

Marianne Hageman (St. Paul)
mdhageman@stthomas.edu
651-962-5404

John Heintz (Mpls. & St. Paul)
jpheintz@stthomas.edu
651-962-4646

Andrea Koeppe (Mpls.)
andrea.koeppe@stthomas.edu
651-962-4647

During the COVID-19 Outbreak we will be working from home, but we are still available for research questions and consultations. You can email us to get in touch!

Why Use Books?

Use books to find comprehensive and in-depth coverage of various topics, background information, and overviews of big topics, as well as book chapters on more specific topics.

CLICsearch book search

Results here are limited to books, ebooks, and book chapters.

Find Books in Marketing

The search box above will perform a basic keyword search.  An advanced search will let you search by keyword, publication title, author, subject terms, or call number.  Once you find a relevant book or two, look within those records for promising subject headings: click on one of them to perform a new search on that term to find more. Be sure to browse the shelves in the area where you find a promising book.

Sample search terms include:

Advertising
Consumers
Export Marketing
Internet Advertising
Internet Marketing
Market Surveys
Marketing
Marketing Research
New Products
Retail Trade
Service Industries - Marketing
Small Business Marketing
Social Media

Browse the Shelves by Library of Congress Classifications: The following Library of Congress classifications may be useful when browsing in the library for books on Marketing:

HF5410-5417.5 is Marketing, distribution of products
HF5419-5422 is Wholesale trade
HF5428-5429.6 is Retail trade
HF5429.7-5430.6 is Shopping centers and shopping malls
HF5437-5444 is Selling
HF5460-5469.5 is Department stores, mail order, supermarkets, and convenience stores
HF5801-6182 is Advertising

  Worldcat Search - Simple

Search for an item in libraries nation-wide:
WorldCat.org >>

Use WorldCat to search for books in North American libraries, and use the ILLIAD interlibrary loan system to get them sent here.

  Google Books

Google Book Search

CLICsearch Video Search

Search results limited here to streaming video and DVD titles.

Films on Demand - Streaming

Films on Demand

Watch streaming video titles in art, business, engineering, history, languages, literature, psychology, sociology, sciences and more. Thousands of full-length videos available. Advanced Search.

VAST Streaming Videos

InterLibrary Loan

Request books, articles, and other items not available at UST. Visit the InterLibrary Loan page for more info.


 

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