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Marketing Resources: Trends/Statistics

Use this guide to find a variety of resources for marketing research: company and industry profiles, marketing plans, target markets, and customer demographics.

Business Statistics

Trends & Forecasts

These resources can provide brief statistical snapshots of an industry. Also check the Finding Articles section to search for articles on industry trends, and the Industry Overviews section to search for a narrative analysis of an industry.
 

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Market Share

These are resources that most commonly include market share information. In some of these resources, you may find market share information in easy to read tables, and in others you may find market share information within news reports and articles. Try searching the company or product name with the term "market share" or "brand share" or "market size", etc. Example: Nike "market share."