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Public Safety Leadership: Demographics & Maps

Resources in the library to support your research in public safety leadership

  What are Demographics?

Demographics or demographic data are the characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research. Commonly used demographics include sex, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research. It is important to distinguish between demographics and psychographics (see below).

In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).

  Audience Measurement/ Target Markets/ Psychographics

    Demographic Data

Subject Guide

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Merrie Davidson
she/her/hers
Contact:
O'Shaughnessy-Frey Library, LIB 1.53
651-962-5007
Website Skype Contact: merrie.davidson