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MBA Program Career Guide: Networking

Use this guide to find resources for career planning and job prospecting.

Trade Associations



Trade Associations like the International Franchise Association are a vital source for industry information. There is a trade association for nearly every imaginable line of business no matter how niche or quirky it may seem. Trade associations exist for several reasons:

  • They promote and advocate for the interests of the association's members, this includes lobbying governmental bodies, monitoring legislation and rules, and engaging in broad based marketing campaigns.
  • They conduct research in areas of interest to their members, some research is for internal consumption (members only) and some is made available to the public.
  • They frequently provide news releases, journal articles, and sponsor educational opportunities for members and/or student groups.


External Resources