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MKTG 340 Marketing Research: Educational Organizations

This guide provides resources for the course, MKTG 340: Marketing Research.

For Education Clients

The education resources are helpful if your client is in the field of education (examples: a school, a daycare, part of a college or university.)  Some of the articles you find will be available in fulltext online.  Use the 'Get It' button to link to the article.  Others may be available only in print in a library.  Use interlibrary loan (ILLiad) to request those.

Research tips

  • Suggested keywords: Catholic schools, Charter schools, College students, Educational finance, Elementary schools, Fund raising, High schools, Marketing, Middle schools, Nursery schools, Preschool education, Student attitudes, Student enrollment, Student recruitment, Undergraduate students.

Related Guides: Education Clients

More resources for education clients.