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MKTG 340 Marketing Research: Market Research Reports

This guide provides resources for the course, MKTG 340: Marketing Research.

About Market Research Reports

Market research reports focus on industry markets and customers. They can include sales, trends, key competitors, forecasts, consumer profiles, industry size and outlook, and more. Market research is often organized around product or consumer categories, rather than industry categories. Typically, these reports are very expensive.

Market Research Collections

Mintel Academic Help

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