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MKTG 340: Marketing Research: News/Articles

This guide provides resources for the course, MKTG 340: Marketing Research.

Trade Publications & Scholarly Research Journals

Major Newspapers

News Sources & Press Coverage

LibrarySearch

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  • to focus your search, use the limits on the left side of the result page
  • try the Peer Review limit to focus your results on scholarly articles
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Scholarly Research Journals

Scholarly journals provide scholarly research on topics related to specific professions. They are generally published through a peer-reviewed or juried process, which means that one or more scholars in the field have read and approved the article for publication.

Trade Publications

Trade publications (also referred to as trade journals or the trade press) are written specifically for participants in the industry. They feature articles, ads, special reports, and more on industries, companies, executives, consumers, and business trends. They are a good source of current industry news, and may offer industry and market statistics that you cannot find elsewhere. Check the source of data in reports to see if you can access more information.

Business News Sources

Articles published in leading business magazines, trade journals, and newspapers can be excellent sources of current information on companies, industries, and products. Articles may also be the only way to locate information on small, private companies, or on subsidiaries of publicly-held companies. They often provide added depth and insight into an industry’s structure, strategy and competition. News articles related to an industry can supplement the overviews or data found in online sources. If you were not able to find an industry report, news articles can collectively provide an overview of the industry.

Search Journal Titles

Find journals and newspapers subscribed to by St. Thomas. Enter all or the beginning of the title (e.g., New York Times or Harvard).