Research and Course Guides: STCM 470: Strategic Communication Campaigns: Help

Screencasts on Using Library Resources

ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)

IBISWorld
by Marianne Hageman Last Updated Aug 15, 2022 655 views this year
Mintel Academic
by Marianne Hageman Last Updated Aug 15, 2022 197 views this year
Passport
by Marianne Hageman Last Updated Aug 15, 2022 318 views this year
Reference Solutions (formerly ReferenceUSA)
by Marianne Hageman Last Updated Aug 15, 2022 345 views this year
Simmons
by Marianne Hageman Last Updated Sep 21, 2022 1569 views this year
SimplyAnalytics
by Marianne Hageman Last Updated Aug 15, 2022 500 views this year