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STCM 470: Strategic Communication Campaigns
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STCM 470: Strategic Communication Campaigns: Help
This guide provides resources for the course, STCM 470 : Strategic Communication Campaigns.
Getting Started
Companies
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Private Company Resources
Tips for Researching Private Companies
Nonprofits
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Government Agencies/Offices
Religious Organizations
Tips for Researching Nonprofits
Industries
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Industry Classification
Industry Reports for Nonprofits
News/Articles
Consumers
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Definitions
Demographic Data
Market Research Reports
Polling & Opinion
Brands
Associations
Social Media
Citing Sources
Related Guides
Help
Screencasts on Using Library Resources
ABI/INFORM Trade & Industry screencast for industry reports (2:39)
D&B Hoovers screencast for company information (3:10)
IBISWorld screencast (2:42)
Mergent Online's Investext screencast for company analyst reports (5:39)
Mintel Academic screencast (4:05)
Passport: searching for country information (4:34)
Passport: searching for industry & market information (4:18)
Reference Solutions from Data Axle (formerly ReferenceUSA) screencast (3:39)
Simmons Insights (Crosstab): Part One screencast (7:20)
How to create a crosstab.
Simmons Insights (Crosstab): Part Two screencast (4:51)
How to interpret a crosstab.
Simmons Insights Brand Catalyst: Part One (4:39)
Searching Simmons Brand Catalyst, and creating personas.
Simmons Insights Brand Catalyst: Part Two (7:37)
Going through a report in Brand Catalyst, looking at options, and downloading.
Simmons Insights Quick Reports (5:25)
SimplyAnalytics: Part One screencast (5:10)
SimplyAnalytics: Part Two screencast (5:51)
Resource Help Guides
IBISWorld
by
Marianne Hageman
Last Updated Jun 16, 2022
374 views this year
Mintel Academic
by
Marianne Hageman
Last Updated Jun 24, 2022
131 views this year
Passport
by
Marianne Hageman
Last Updated Jun 16, 2022
255 views this year
Reference Solutions (formerly ReferenceUSA)
by
Marianne Hageman
Last Updated Jun 16, 2022
226 views this year
Simmons
by
Marianne Hageman
Last Updated May 19, 2022
940 views this year
SimplyAnalytics
by
Marianne Hageman
Last Updated Jun 16, 2022
412 views this year
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