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MKTG 300: Principles of Marketing: Getting Started

This guide provides resources for the course, MKTG 300: Principles of Marketing. It also has resources for MKTG 200, Introduction to Marketing, and MKTG 201, Application in Marketing.

Welcome

In this guide, you'll find resources for the course, MKTG 300: Principles of Marketing. The UST libraries offer resources that you can use to find the following:

  • Company information
  • Industry overviews  
  • Business articles from trade publications
  • Current business news articles
  • Demographic information about consumers

About OSF & Keffer Libraries

OSF Library Photo

O'Shaughnessy-Frey Library
651-962-5494 (Circulation)
651-962-5001 (Reference)
651-962-5400 (Hours)
2115 Summit Ave, St. Paul, MN 55105
Directions & Parking
Library Hours

Keffer Library Photo

Charles J. Keffer Library
651-962-4642 (Circulation)
651-962-4664 (Reference)
651-962-4640 (Hours)
MOH 206, 1000 LaSalle Ave, Minneapolis, MN 55403
Directions & Parking
Library Hours

Essential Resources

Research 101

As you begin your research, ask yourself:

  • What do you already know?
  • What do you NEED to know?
  • Do you need to identify companies and competitors?
  • Do you need to understand an industry?
  • Do you need background information on a product or service?
  • What specific terms and/or phrases are unique to the industry?

Think about "who cares" enough to compile, analyze and publish data on a particular business topic. Library databases contain articles from trade publications, peer-reviewed contents, analyst reports, and other value-added or vetted information. In addition, consider the following sources:
 

  • Trade associations
  • Government agencies at the Federal, State and Local levels
  • Market research firms/consulting firms
  • Local media

Your Librarian

Marianne Hageman's picture
Marianne Hageman

During the COVID-19 disruption I will be working from home, but I am still available for research questions and consultations. Send me an email to get in touch!
Contact:
OSF Library 156
mdhageman@stthomas.edu
651/962-5404

Business Librarians

Marianne Hageman (St. Paul)
mdhageman@stthomas.edu
651-962-5404

John Heintz (Mpls. & St. Paul)
jpheintz@stthomas.edu
651-962-4646

Andrea Koeppe (Mpls.)
andrea.koeppe@stthomas.edu
651-962-4647

During the COVID-19 Outbreak we will be working from home, but we are still available for research questions and consultations. You can email us to get in touch!

Research consultations

Professional reference service is available via phone, e-mail, and in-person at both the St. Paul and Minnepolis campus libraries. While walk-in service is often available, we recommend that you make an appointment for lengthy consultations or tutorials. Contact one of the business librarians for an appointment.