Research and Course Guides: MKTG 300: Principles of Marketing: Getting Started

Welcome

In this guide, you'll find resources for the course, MKTG 300: Principles of Marketing. The UST libraries offer resources that you can use to find the following:

Company information
Industry overviews
Business articles from trade publications
Current business news articles
Demographic information about consumers

About OSF & Keffer Libraries

O'Shaughnessy-Frey Library
651-962-5494 (Circulation)
651-962-5001 (Reference)
651-962-5400 (Hours)
2115 Summit Ave, St. Paul, MN 55105
Directions & Parking
Library Hours

Charles J. Keffer Library
651-962-4642 (Circulation)
651-962-4664 (Reference)
651-962-4640 (Hours)
MOH 206, 1000 LaSalle Ave, Minneapolis, MN 55403
Directions & Parking
Library Hours

Essential Resources

D&B Hoovers
Company information from about 18 million North American and international companies, SWOT analysis, analyst reports, SEC filings, and market research. Exporting of data is limited to 100 items on-campus or 50 off-campus.
IBISWorld Industry Market Research
In-depth industry analysis for 700+ U.S. industries and hundreds of international industries; they are adding state-specific reports. Restricted to current UST students, faculty, and staff.

Even on campus you must login with UST username and password.
MRI University Reporter
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Demographic and lifestyle data along with media preferences for consumers of products and brands, with data collected from a national sample of 25,000+ U.S. households. Does NOT work using Chrome or Safari. You must create an account using your UST email address. Limited to 20 simultaneous users.

NOTE: Only UST faculty, students, and staff can use. Walk-in users are not permitted. No ILL. To access MRI University Reporter, you must use a registration code, which you can obtain by clicking on the database link. Once you activate the database, create your own free account using your stthomas.edu e-mail address. Each user has to agree to a license that governs their own use, on top of the institutional license.
SimplyAnalytics
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Use SimplyAnalytics (formerly SimplyMap) to create thematic maps, datasets, and reports using thousands of demographic, business, and marketing data variables for the U.S. Use it when you need demographic and marketing data for a specific geographic area in the U.S. such as a city, county, census tract, or ZIP code. Create a free personal account with your UST email to save your work (check your email spam if you don't receive an activation email) or sign in as a guest. Limited to 5 simultaneous users.

Research 101

As you begin your research, ask yourself:

What do you already know?
What do you NEED to know?
Do you need to identify companies and competitors?
Do you need to understand an industry?
Do you need background information on a product or service?
What specific terms and/or phrases are unique to the industry?

Think about "who cares" enough to compile, analyze and publish data on a particular business topic. Library databases contain articles from trade publications, peer-reviewed contents, analyst reports, and other value-added or vetted information. In addition, consider the following sources:

Trade associations
Government agencies at the Federal, State and Local levels
Market research firms/consulting firms
Local media

Your Librarian

Marianne Hageman

Email Me

Contact:

OSF Library 156
mdhageman@stthomas.edu
651/962-5404

Subjects:Business, Communication & Journalism, Communication Studies, Emerging Media, Marketing

Business Librarians

Marianne Hageman (St. Paul)
mdhageman@stthomas.edu
651-962-5404

John Heintz (Mpls. & St. Paul)
jpheintz@stthomas.edu
651-962-4646

Andrea Koeppe (Mpls.)
andrea.koeppe@stthomas.edu
651-962-4647

During the COVID-19 Outbreak we will be working from home, but we are still available for research questions and consultations. You can email us to get in touch!

Research consultations

Professional reference service is available via phone, e-mail, and in-person at both the St. Paul and Minnepolis campus libraries. While walk-in service is often available, we recommend that you make an appointment for lengthy consultations or tutorials. Contact one of the business librarians for an appointment.