In this guide, you'll find resources for the course, MKTG 300: Principles of Marketing. The UST libraries offer resources that you can use to find the following:
As you begin your research, ask yourself:
Think about "who cares" enough to compile, analyze and publish data on a particular business topic. Library databases contain articles from trade publications, peer-reviewed contents, analyst reports, and other value-added or vetted information. In addition, consider the following sources:
Marianne Hageman (St. Paul)
John Heintz (Mpls. & St. Paul)
Andrea Koeppe (Mpls.)
Professional reference service is available via phone, e-mail, and in-person at both the St. Paul and Minnepolis campus libraries. While walk-in service is often available, we recommend that you make an appointment for lengthy consultations or tutorials. Contact one of the business librarians for an appointment.