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MRI University Reporter: Getting Started

A guide on how to use MRI University Reporter.

Accessing MRI University Reporter

To use MRI, you need to register for a free account, using your St. Thomas email address. Be sure to use the Registration Code that you’ll see on the screen. They’ll send you a confirming email. You’ll need to click on the link to activate your account and set up your password; then you can log in. (Be sure to log out when you're done.)

 

About the Data

MRI's detailed consumer product usage and media information is collected from a national sample of 25,000+ U.S. households, covering over 6500 products and services in nearly 600 categories. All of the information contained within the resource is quantitative, meaning that the raw data is not accompanied by any narrative or explanation. In MRI, we see national trends on people that buy or use different products. Remember that these are projections, or estimates, based on data they’ve collected, not actual surveys.

MRI University Reporter Tutorial

MRI University Reporter

MRI University Reporter (formerly MRI+ Mediamark) contains demographic and lifestyle data along with media preferences for consumers of products and brands.  Use is restricted to UST students, faculty, and staff, and is for academic research purposes. It does NOT work using Chrome or Safari. Access is limited to 20 simultaneous users.