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MKTG 430: Marketing Management: Company Overviews

Resources for MKTG 430, Marketing Management, small business client research.

Company Websites

A company or organization website can be an excellent source of information for locations, products and services, pricing, and product specifications. For public companies, they can include the company's mission statement as well as links to annual reports and 10-K's.  SEC filings, especially 10-K reports, may include products, markets, distribution channels, research and development, patent, and environmental safety information.

Note: Websites are not objective information sources, do not depend on them to tell the entire story about a company or organization.

Competitor Information

Identifying and learning about competitors for small and local businesses can be challenging, and may require primary research, such as talking directly to people in the industry or local business community. The secondary sources listed here are good places to start.

Company Profiles & Directories

To find profiles and other information about a company, such as its history, product lines, customer base, key suppliers, management team, strategy, and competitors, use the following resources. ReferenceUSA is the best resource for researching smaller, private companies. Keep in mind that for public companies, additional information can be found in the company's 10-K, the annual report all U.S. public companies have to file with the SEC.

Additional Sources

Screencasts & Tutorials

Business Librarians

Marianne Hageman (St. Paul)
mdhageman@stthomas.edu
651-962-5404

John Heintz (Mpls. & St. Paul)
jpheintz@stthomas.edu
651-962-4646

Andrea Koeppe (Mpls.)
andrea.koeppe@stthomas.edu
651-962-4647