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COJO 344: Writing for Strategic Communication: Company & Industry Info

Resources for COJO 344, Writing for Strategic Communication.

Company Directories

To find profiles and other information about a company, such as its history, product lines, customer base, key suppliers, management team, strategy, and competitors, use the following resources. ReferenceUSA is the best resource for researching smaller, private companies.
 

 Top Industy Overview Sources

Industry reports contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more. Use these resources to help you identify and define an industry, locate industry surveys and reports, search for industry trends, identify leading companies, find market share data and rankings, get current and in-depth news about an industry, and much more. Be aware that many do not cover smaller niche industries and always check the date to see how current the information is. Supplement these reports with information found in newspapers and trade publications.
 

Additional  Industy Overviews & Surveys

Screencasts & tutorials