Lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors, offering complete coverage of U.S. consumer brands; manufacturers, importers and distributors; and companies that are out of business as well as brands that are no longer in production or are now considered generic Part of Gale Directory Library.
Call number: OSF Reference HF5415.3 .E527 1994
Key resource in searching brand history and advertising campaigns. Volume 1 is Consumable Products; Volume 2 is Personal Products; and Volume 3 is Durable Goods.
ABI/Trade and Industry contains business and in depth company and industry articles from over 2,000 scholarly, trade and news publications. It also includes reports from major and smaller, niche industries that contain information for entrepreneurs and financial data perfect for marketing and business plans.
Research and analyze companies and industries around the world. Features company fundamentals, SWOT analysis, company financials, company histories, plus industry rankings, profiles, market share data, and more
Discover the secrets behind the brands recognized the world over as this insightful eight-part series looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. A BBC Production. (50 minutes each)