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COJO 470: Strategic Communication Campaigns: Company & Industry Info

Research guide for COJO 470 classes, including resources for strategic communication campaigns.

Company Directories

To find profiles and other information about a company, such as its history, product lines, customer base, key suppliers, management team, strategy, and competitors, use the following resources. Keep in mind that for U.S. public companies, additional information can be found in the company's 10-K, the annual report all U.S. public companies have to file with the SEC.
 

Category/Industy Overview Sources

Industry reports contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more. Use these resources to help you identify and define an industry, locate industry surveys and reports, search for industry trends, identify leading companies, find market share data and rankings, get current and in-depth news about an industry, and much more. Be aware that many do not cover smaller niche industries and always check the date to see how current the information is. Supplement these reports with information found in newspapers and trade publications.
 

Screencasts & tutorials