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COJO 470: Strategic Communication Campaigns: Finding Articles

Research guide for COJO 470 classes, including resources for strategic communication campaigns.

Trade Publications & Scholarly Research Journals

Trade publications (also referred to as trade journals or the trade press) are written specifically for participants in the industry. They feature articles, ads, special reports, and more on industries, companies, executives, consumers, and business trends. They are a good source of current industry news, and may offer industry and market statistics that you cannot find elsewhere. Check the source of data in reports to see if you can access more information.
 

Scholarly journals provide scholarly research on topics related to specific professions. They are generally published through a peer-reviewed or juried process, which means that one or more scholars in the field have read and approved the article for publication.
 

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Click the GET IT button in any database to get the full text of an article.  If UST Libraries doesn't own it, you'll be given an option to request it from another library

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InterLibrary Loan

Request books, articles, and other items not available at UST. Visit the InterLibrary Loan page for more info.


 

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Newspapers & News Articles

Articles published in leading business magazines, trade journals, and newspapers can be excellent sources of current information on companies. Articles may also be the only way to locate information on small, private companies, or on subsidiaries of publicly-held companies. They often provide added depth and insight into an industry’s structure, strategy and competition. News articles related to an industry can supplement the overviews or data found in online sources. If you were not able to find an industry report, news articles can collectively provide an overview of the industry.