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International Marketing: Finding Articles

Resources for doing international marketing research. Course guide for MKTG 330 and MKTG 790 (Seltzer.)

Trade Publications

Trade publications (also referred to as trade journals or the trade press) are written specifically for participants in the industry. They feature articles, ads, special reports, and more on industries, companies, executives, consumers, and business trends. They are a good source of current industry news, and may offer industry and market statistics that you cannot find elsewhere. Check the source of data in reports to see if you can access more information.
 

GET IT

Click the GET IT button in any database to get the full text of an article.  If UST Libraries doesn't own it, you'll be given an option to request it from another library

More information

InterLibrary Loan

Request books, articles, and other items not available at UST. Visit the InterLibrary Loan page for more info.


 

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Newspapers & Business News

Articles published in leading business magazines, trade journals, and newspapers can be excellent sources of current information on companies. Articles may also be the only way to locate information on small, private companies, or on subsidiaries of publicly-held companies. They often provide added depth and insight into an industry’s structure, strategy and competition. News articles related to an industry can supplement the overviews or data found in online sources. If you were not able to find an industry report, news articles can collectively provide an overview of the industry.