Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Includes data on advertising spending, digital marketing, and much more.
Call Number: OSF Ref. PN4700 .E42
Data on newspapers in the U.S. and internationally. Includes advertising rates. Formerly Editor & Publisher International Data Book.
Call Number: OSF Ref. PN4700 .E42
Data on newspapers in the U.S. and internationally. Includes advertising rates. Formerly Editor & Publisher International Data Book.