Skip to main content

Media Planning & Media Research: Broadcasting

Guide to media planning resources for the UST community.

TV & Cable

Note: Unfortunately, it is usually not possible to find published rates for TV ads. Your options are usually to either estimate TV ad costs based on historical cost trend info, or contact the TV channel to ask about rates. If you need to estimate ad rates, discuss your strategy with your professor.

Radio

Note: advertising rates for broadcast media are often difficult to find. The amount a company would actually pay to advertise on a station or network is based on many factors. If you need to estimate ad rates, discuss your strategy with your professor.

College newspapers & radio stations

Local TV and Radio

TV:  KARE TV 11 (NBC) | KMSP TV 9 (FOX) | KSTP TV 5 (ABC) | KTCA TV 2 (PBS) | WCCO TV 4 (CBS)

Radio:  KNOW FM 91.1 (NPR) | KTCN AM 1130 (FOX) | WCCO AM 830 (CBS) | WJON AM 1240 (ABC)

AdSpender User Guides & Tutorials

Standard Rate & Data Service Guides