Skip to Main Content
Libraries
Research and Course Guides
Marketing Resources
Promotion/Advertising
Marketing Resources: Promotion/Advertising
Use this guide to find a variety of resources for marketing research: company and industry profiles, marketing plans, target markets, and customer demographics.
Getting Started
Consumers
Toggle Dropdown
Books on American Consumers
Definitions
Demographic Data
Industries
Toggle Dropdown
Industry Research Strategies
Industry Classification
Industry Reports for Nonprofits
Supply Chain Resources
Companies
Toggle Dropdown
Company Research Strategies
Competitors
Private Company Resources
Tips for Researching Private Companies
Nonprofits
Toggle Dropdown
Campus Organizations
Educational Organizations
Government Agencies/Offices
Religious Organizations
Tips for Researching Nonprofits
Books on Nonprofit Marketing
News/Articles
Market Research Reports
Trends/Statistics
Toggle Dropdown
U.S. Statistics
B2B
Toggle Dropdown
B2B Company Research Tips
B2B Industry Research Tips
Books/Videos
Business/Marketing Plans
Marketing Encyclopedias
Associations
Polling & Opinion
Social Media
Surveys/Questionnaires
Toggle Dropdown
Books on Surveys/Question Design
Citing Sources
This link opens in a new window
Related Guides
Help
This page is not currently available due to visibility settings.