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Marketing Resources: Consumers

Use this guide to find a variety of resources for marketing research: company and industry profiles, marketing plans, target markets, and customer demographics.

Consumer Research

Quality demographic information is important in doing business research. Organizations need to understand their customers and prospective customers in order to supply them with the right products and services, and to reach them via their preferred media. There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Consumer Profiles